The goal
What we found
Every suburb page you've ever built is dead, and your own site still links to all twelve
What it costs: You built suburb targeting, it got indexed, then the pages were deleted while every signal pointing at them stayed switched on. Your whole site now ranks for 4 keywords in Australia, and every one is your own brand name.
The fix: 301 redirect all twelve to your homepage today, then rebuild them properly using your sister company's template, which already works.
Your homepage says "Your 5 Star Electricians." The real number is 4.6 from 136, and it's nowhere on your site.
What it costs: 136 genuine reviews is real proof. An unsupported claim next to it reads as marketing, while the actual number would read as evidence.
The fix: Put "4.6 stars from 136 Google reviews" on the homepage with a live link to the profile.
Google's own summary of your reviews leads with a billing complaint, not a workmanship one
What it costs: The trade is good and the customers say so. The leak is specifically between the job finishing and the invoice arriving.
The fix: Send an automatic invoice the moment payment is taken, every job, no exceptions.
Two abandoned websites are still live under your name, last touched in 2022
What it costs: Two stale properties are competing with your real site for your own brand searches, and nobody's been watching either one for four years.
The fix: Redirect both to your real site, or take them down.
The maths
One fix, done for you
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris